Hypoallergenic firming anti-wrinkle cream formulated with a pH level similar to the skin this cream has a thick, ultra-soft texture that glides on easily and sinks in fast leaving a protective, satiny finish. The anti-wrinkle and firming actions come from the organic borage oil (rich in linoleic gamma acid), organic safflower oil & organic shea butter (both extremely rich in fatty acids). These are supplemented with anti-oxidant nourishing, moisturising organic arctic raspberry seed oil and moisturising, softening, regenerating red seaweed extract. Formulated according to the principles of bio-inertia to reduce the risk of intolerance. It reduces the appearance of wrinkles, smoothes fine lines and restores tone, elasticity and bounce to the skin. Apply a thin layer of cream, morning and evening, on perfectly cleansed skin. Leave to sink in.

Pure Beauty Awards 2011
SILVER - Best Anti-Ageing Launch

Extract of clinical test results (I.E.C Lyon, France)

1. Usage test, women who used it noticed: 95%  skin is smoother 100%  skin is softer 100%  skin is more supple 82%  skin is brighter 100%  skin is hydrated  Anti-wrinkle firming action: good to very good (77%) 2. Objectivation test showed a statistically significant improvement: Smooth aspect of skin  +20% Appearance of fine lines  -21% Firmness of skin  +21%

Hypoallergenic and considered beneficial for allergy sufferers based on consumer opinion and approved by Allergy UK.